SHIMIZU S-PULSE Brand Renewal

Shimizu S-Pulse, a football club in the J.League (Japan’s professional football league) unveiled a new visual identity in December 2019. I participated in the design team that established the new identity and branding system for the team.

It was an exciting opportunity to redesign the look of a team with such a loyal fanbase, consulting with the team's players, staff, and local fan groups in order to determine the future evolution of the brand's story.